"The way society consumes entertainment...has evolved and now includes multiple devices and endless content from a variety of sources," the company said in a release about the new TVs. "Recognizing this shift, Samsung's new platform was designed to deliver an integrated entertainment experience that is at once streamlined and powerful."
Toward that end, the company said, the Tizen smart TVs will be able to automatically search for nearby Samsung mobile devices and connect to them, allowing content to be easily shared back and forth. "Users can also watch live broadcasts or TV on their mobile devices, anywhere on their home network, even when their TV is powered off," Samsung said.
Tizen is going on similar way with LG's WebOs. Actually it is hard to overcome existed mobile os such as Android or iOS. But it can be different on TV's area. Because TV's purpose is limited to just show contents in contrast with a mobile phone and Samsung is getting on the highest portion on the TV's market.
That's why their strategy seems to have a little possibility to succeed having their ecosystem, If it is possible that they make Set top box or Stick like CromeCast or Amazon TV. It is important to expand their area and their experience to more viewers. Now, anyone can change their existed TV to Smart one using Set top box. So Tizen should integrate its experience to TV and Set top box and spread as many consumers as possible.
And to achieve this, Samsung must win competition against Cromecast, Amazon TV, Roku rather than other TV's maker. Then they may take a little possibility. Indeed, can they do it?
Source - CNET : Samsung: Tizen OS will power our smart TVs in 2015
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