At the new Rebecca Minkoff store in San Francisco, the mirrors come alive. Walk into the fitting room with, say, a blouse and a jacket, and the dark glass lights up with a suggested handbag to match. You can browse the racks at the upscale fashion boutique or swipe through “looks” on massive touchscreens. If you see something you like, you tap in your phone number, and you’ll get a text when it’s ready to try on.
This Rebecca Minkoff store and a partner location in New York are opening for the holidays to show off eBay’s latest tech for re-inventing in-store shopping.
Source - Wired : EBay’s Plan to Reinvent Retail Shopping With Magic Mirrors
Although an idea of magic mirror already exposed long times ago, it will give customers new experience if it is working well like a mobile gadget. But it can be very limited and attract attention for a just fleeting moment.
Fundamentally, the magic mirror can't give effective experience to your shopping rather than using a your mobile phone. Because your gadget can do everything like above movie clip using NFC or beacon. And it can more easy than the mirror because it is on your interface.
If the magic mirror want to give a shopper exceptional experience, it can be possible at the time when it can show the shape after you dress the cloth without real action and it's result should be suitable like real. Then it would be meaningful to give totally new experience.